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Digital Brand Promotions

Every company must market itself, but what truly sets a product apart from its competitors is branding. Unlike marketing, which encourages someone to buy a product or use a service, branding seeks to build loyalty and a long-term customer base. When done correctly, your brand can become the go-to for a particular product or service.

Depending on the size of your business and your internal resources, you may decide to outsource brand promotion rather than do it in-house. You may opt for a combination of both. If you have a strong marketing team with experience in brand promotions, consider doing everything in-house, but make sure your they are comfortable with strategic planning and execution, as well as marketing in your specific industry. If there are certain elements of brand promotion they are not familiar with, such as online advertising, that may be something you can specifically outsource.

Working with an outside marketing firm for brand promotion can make a lot of sense, especially if you run a small company. Outside marketing firms usually handle all elements of brand promotion from strategy to execution. They generally have experts in all aspects of brand promotion, including online advertising, print advertising and video.

Campaign Management

There are countless marketing campaigns running all over the world at the same time (chances are, there’s a few in your inbox as we speak). It’s no wonder why people have become so immune to those “eye-catching” subject lines.With ad campaigns, email campaigns, trade show campaigns, print campaigns, etc… it’s sometimes overwhelming, and due to their frequency, it can be difficult to decipher why you’re even running them in the first place.

Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you’re reaching out to. Marketing campaign management normally requires a team of marketers, depending on how big the campaign actually is.

Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered around a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea.

Marketing campaigns are launched to get potential buyers thinking about a specific problem — a problem that can be solved using your product or service. These campaigns are crucial to engaging your audience and raising market awareness around your brand.

Mobile App Development

You can build a continuous delivery pipeline for any type of app—whether it’s designed to run on a desktop, mobile device, server, or anything else.

But that doesn’t mean that the continuous delivery chain you create for one category of application will be identical to the one you build for a different type of app. The approach you take to continuous delivery will vary significantly depending on what type of device and environment you are delivering for. Nowhere does this become clearer than in the context of mobile app development. When you’re delivering software for mobile devices, the design, testing, deployment and feedback parts of your continuous delivery chain will be quite different than those for desktop or server app delivery.

In this post, we’ll take a look at the special considerations you should keep in mind when you are doing continuous delivery for mobile.

To understand why continuous delivery for mobile apps is different, you have to understand what makes mobile itself different.