Digital Brand Promotions
Depending on the size of your business and your internal resources, you may decide to outsource brand promotion rather than do it in-house. You may opt for a combination of both. If you have a strong marketing team with experience in brand promotions, consider doing everything in-house, but make sure your they are comfortable with strategic planning and execution, as well as marketing in your specific industry. If there are certain elements of brand promotion they are not familiar with, such as online advertising, that may be something you can specifically outsource.
Working with an outside marketing firm for brand promotion can make a lot of sense, especially if you run a small company. Outside marketing firms usually handle all elements of brand promotion from strategy to execution. They generally have experts in all aspects of brand promotion, including online advertising, print advertising and video.
Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you’re reaching out to. Marketing campaign management normally requires a team of marketers, depending on how big the campaign actually is.
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered around a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea.
Marketing campaigns are launched to get potential buyers thinking about a specific problem — a problem that can be solved using your product or service. These campaigns are crucial to engaging your audience and raising market awareness around your brand.
Mobile App Development
But that doesn’t mean that the continuous delivery chain you create for one category of application will be identical to the one you build for a different type of app. The approach you take to continuous delivery will vary significantly depending on what type of device and environment you are delivering for. Nowhere does this become clearer than in the context of mobile app development. When you’re delivering software for mobile devices, the design, testing, deployment and feedback parts of your continuous delivery chain will be quite different than those for desktop or server app delivery.
In this post, we’ll take a look at the special considerations you should keep in mind when you are doing continuous delivery for mobile.
To understand why continuous delivery for mobile apps is different, you have to understand what makes mobile itself different.